“No homo tweaks this dynamic because it allows, implicitly, that rap is a place where gayness can in fact be expressed by the guy on the mic, not just scorned in others. In the very act of trying to “purify” an utterance of any gayness, after all, the no homo tag must contaminate it first—it’s both a denial and a flashing neon arrow.
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When these rappers say “no homo,” it can seem a bit like a gentleman’s agreement, nodding to the status quo while smuggling in a fuller, less hamstrung notion of masculinity. This is still a concession to homophobia, but one that enables a less rigid definition of the hip-hop self than we’ve seen before.”